Introduction
Enhance your customers’ online ordering experience with the Happy Hour feature! This functionality allows you to configure special pricing for specific items during designated time frames using the POS Dashboard. Once set up, these Happy Hour deals will be seamlessly displayed on your Order Online platform, offering customers enticing discounts and boosting engagement.
This article provides a step-by-step guide on how to set up Happy Hour pricing, how it appears to customers, and how it integrates into the cart experience.
1. Configuring Deals & Benefits Notes in the POS Dashboard
- Procedure:
- Log in to the POS Dashboard using authorized credentials.
- Navigate to the Settings menu.
- Select the Online Ordering option from the available settings.
- Access the Web Order tab within the Online Ordering section.
- Scroll to the bottom of the page to locate the Deals & Benefits Notes setup area.
- Configure the notes by entering:
- A Title to succinctly identify the deal or benefit.
- A Description providing detailed information about the promotion.
- Result: Once saved, these notes will be displayed on the Order Online platform, ensuring customers are informed of active promotions, including Happy Hour deals, directly on the interface.
2. Displaying Deals & Benefits on the Order Online Platform
- Overview: All promotional notes configured under Deals & Benefits within the POS Dashboard are prominently displayed on the Order Online interface.
- Functionality:
- Customers may scroll through the listed Deals & Benefits notes directly on the platform.
- A “See All” option enables users to access comprehensive details within a dialog window upon selection.
- Objective: This ensures transparency and accessibility, allowing customers to stay informed of current promotions, including Happy Hour specials, thereby enriching their online ordering experience.
3. Configuring Happy Hour Pricing via the POS Dashboard
- Procedure:
- Access the POS Dashboard with appropriate credentials.
- Proceed to the Products module.
- Identify and select the desired item for Happy Hour pricing configuration.
- Navigate to the item’s Details section.
- Locate the Happy Hour tab on the right-hand panel and select it.
- Click Manage Happy Hours Template to define Happy Hour templates:
- Each template requires:
- A Name to identify the Happy Hour period.
- A designated Time Frame for applicability.
- The Happy Hour Price and associated Sale Type (e.g., selecting “All” applies the price across all sale types for the item during the specified period).
- Each template requires:
- Upon completing template creation, return to the Happy Hour settings for the item.
- Assign one or multiple Happy Hour templates to the item as needed. (Note: An item may be linked to several distinct Happy Hour templates.)
- Result: Configured Happy Hour pricing will activate automatically within the specified time frame and be reflected on the Order Online platform.
4. Presentation of Happy Hour Pricing on Order Online
- Mechanism:
- Upon selecting an item configured with Happy Hour pricing, the system evaluates whether the current time aligns with the designated Happy Hour period.
- If applicable, the interface displays both the standard price and the discounted Happy Hour price.
- A promotional statement is appended beneath the item description:
“It’s Happy Hour! Enjoy a special price on this item! “
- Benefit: This dual pricing visibility, coupled with a compelling call-to-action, incentivizes customers to capitalize on limited-time offers, enhancing purchase intent.
5. Shopping Cart Integration for Happy Hour Items
- Visual Distinction: Items benefiting from active Happy Hour pricing are highlighted in orange within the shopping cart.
- Purpose: This color differentiation provides immediate recognition of discounted items, ensuring clarity and reinforcing the value proposition for customers throughout the checkout process.
Conclusion
The Happy Hour feature, complemented by the Deals & Benefits notes, offers a sophisticated yet intuitive method to implement time-limited pricing strategies, driving customer engagement and revenue potential.